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What is CRM for Real Estate Agents?

The real estate industry is one of the most rapidly expanding industries today. With the increase in demand for residential and business infrastructure, every real estate agent is doing their best to attract potential leads and build positive customer-agent relationships. The rise in demand has also led to increased competition as every realtor comes up with unique and creative ways to attract clients and convert leads. 

Given the large volume of leads and the number of projects, it is fair to say that traditional lead generation and lead nurturing techniques aren’t as effective anymore. This is where Real Estate Customer Relationship Management (CRM) software feels like a gift of technology to the real estate industry.

What is a Real Estate CRM?

A real estate CRM (Customer Relationship Management) is a centralised software solution designed for agents, builders, developers, and brokers to manage leads, track sales progress, organise client interactions, and oversee marketing efforts in one place. It streamlines workflows by automating repetitive tasks like lead nurturing emails, follow-ups, and data entry while providing valuable insights into customer data and behaviour. Whether dealing with residential or commercial properties, a CRM improves productivity, simplifies the sales pipeline, and enables personalised service, helping professionals build stronger client connections and close deals faster.

Real Life Example of a CRM function

Let’s say you have a client from Australia who has taken your services in the past for buying and selling properties in Australia and other countries as well. And now, that same client wishes to sell one of his properties in India at a selling price of Rs 60 lakhs in one month. Without CRM software, you will have to go through your Excel sheet and find suitable buyers who can purchase the property at the desired price and within the given time frame. It is a traditional and slow method that requires a lot of effort and manual work.

On the other hand, CRM software will have detailed buyer personas, interactions, and behaviours, which can help you classify and identify the perfect leads for that property. Using the filters of annual income, interested location, and you can filter out potential leads who can buy property worth 60 Lakhs in India.

CRM software like Buildesk offers SIM-based Auto dialler and call log sync, which are unique features if you generate your leads with Tele calling. Most CRM gives basic features like calling, email and SMS to reach out to the leads. Once you get a list of all the potential leads, you can send them personalised emails to reach them and communicate the offer in the best possible way. A great CRM software also offers email templates to make your task easier and streamlined.  

Most real estate businesses have a lengthy list of prospects that go to the Tele-calling teams for cold call lead generation. In this situation, dialling each number from a list of 1000 prospects can be very time-consuming, Buildesk’s unique SIM-based Auto dialler keeps calling each prospect automatically with a time interval that you can set.

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How does a Real Estate CRM work for Agents?

The most important role of CRM in real estate is managing leads and streamlining client management. Whether it is scheduling appointments and streamlining transactions or tracking client interactions and closing the deal, CRM software keeps the record of everything under one roof. CRM enables real estate professionals to buy, sell, and rent properties all over the world. It works for real estate agents in the following manner:

  • It gathers, stores, and updates all the client and lead data in one place digitally, allowing you to manage and use the data when required.

  • It allows you to collect leads from various online platforms, including social media, advertising campaigns, email, websites, and others.

  • Monitors your sales pipeline, the stage-wise progress of leads, and tracks deal closures

  • Sets up automated follow-up messages to provide personalised services

  • Helps you understand the needs and budgets of potential buyers, sellers, and renters

  • Responds to the client’s problems and inquiries right within the CRM.

  • Automates your marketing efforts, including email marketing and social media updates

  • Creates targeted marketing campaigns by creating customized messages for different segments by data-driven approach.

  • Keeps track of transactions from start to end

  • Provides detailed reports on business performance, including sales, lead management, and marketing efforts

  • Promotes personalised communication using customised email follow-ups and campaigns

Important Features of Best Real Estate CRM software

There are many CRM software applications in the online market, each offering rich features and benefits. Some of the most essential features to look for are: 

  • Contract Sharing
  • Real-time data insights
  • Real estate lead and contact management
  • Unit tracking
  • Workflow automation
  • Email management
  • Lead generation campaign tracking
  • Integration with other marketing tools
  • Third-party integration
  • Mobile compatibility
  • Real-time inventory updates
  • Sales Pipeline management
  • Transaction history and documentation
  • Increases Productivity
  • Improves Sales Performance
  • Reduces Marketing Efforts

Conclusion

Given the increasing competition in the real estate industry, CRM software has become a valuable tool that helps realtors streamline tasks and maintain an organised record of client data in a single application. A CRM is sure to help you automate various functions, reduce errors, store important data, and save time and effort which leads to better efficiency and business success. Buildesk is one such real estate CRM that has every feature required to manage all the important aspects of real estate sales and easily build constructive client-agent relationships.
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